Veronica Maximova 

New single Unbecoming You out on

05.05.2023

Veronica Maximova is a Berlin-based producer of cutting-edge electronic pop and "Unbecoming You" is the latest captivating installment in what is already an impressive body of work, following the grandiose and adventurous "Ordinary Forever" EP on Sony imprint AWAL last year. 

While it's indebted to Maximova's avant-pop forebears like Bjork and FKA Twigs, "Unbecoming You" is a yearning and emotionally exploratory track that could only have been forged by Maximova's keen and hard-won insight as a permanent émigré, a runaway bride and a new mother.

Her aching vocal performance pairs perfectly with the pristine, crystalline production work by kindred sonic experimentalist cadeu (Hyperboloid Records).

The song's forthright lyrics allow Maximova's striking expressiveness to take centre-stage, as she delivers a haunting and evocative sonic missive with a sense of clarity that is typical of her work, but not often heard in the work of artists who are similarly boundary-pushing in their sonics. 

Whether your taste skews towards the more experimental side, or you lean more traditional, "Unbecoming You" should rightfully appeal to fans of all pop music who value imagination and boldness, and serves as only the most recent testament to Veronica Maximova's intense and rare talent."

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